Valified's Approach to Anti-Greenwashing

At Valified, we work daily to improve data quality and combat greenwashing.

Avoid Greenwashing with Valid Data

VALIFIED is a combination of "VALIDATE" and "QUALIFIED," which is at the core of Valified's work with data quality.

We recognize that data and metrics alone cannot provide a complete picture of a company's impact on the planet and people. Businesses are continually learning and understanding more about their own impact on the world, while sustainability standards are constantly evolving and improving.

The data and reports on the platform are generated based on the information companies input themselves, along with possible external data sources. Valified is continuously working to verify company data to the quality level required by financial institutions. This creates the most value and opportunities for individual companies, including better access to capital, green loans, and compliance with larger companies' ESG requirements. However, it is always the company’s responsibility to ensure that the data entered is accurate and that the reports are truthful.

Valified's Efforts to Combat Greenwashing

As part of Valified’s ongoing work to improve data quality, we are also focused on anti-greenwashing, so companies can collaborate on sustainability with confidence. We do this by:

  • Providing companies with access to digital management tools within a cohesive system based on international and local sustainability standards, ensuring they are regularly updated.
  • Educating and inspiring businesses to work effectively to improve their impact on the planet and people, and to showcase their efforts without greenwashing.
  • Giving companies access to specialized advisors (accountants, engineers, strategy, and communications consultants) to further optimize their sustainability efforts. You can find more details in the Service Catalog, which you can access via your Dashboard when logged into Valified.
  • Using Valified's data and external data sources to verify information through benchmarking, analysis, and highlighting discrepancies.


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